Visitor No. 240227
Progress Report   2007 - 2008 and Action Plan 2008 - 2009
Chirala Handloom cluster  
IMPLEMENTING AGENCY:  APCO, HYDERABAD 
PROGRESS REPORT [2007-08] & ACTION PLAN [2008-09]
2007-08
Amount Sanctioned: 89.97 Lakhs
Amount Utilized :  37.94 Lakhs
% utilization : 42.16 %
2007-08
Sr No 
Physical Activity              
Physical
Target [Frquency / No:]
Financial Target
[Rs. In lakhs]
Physical
Achievement
[2007-08]
Financial Achievements
[2007-08]
Remarks 
1 Financial linkage / meetings
 
1.1 Meetings with Bankers / Financial institutions
10
1.00
1
0.05
Financing to the weavers being taken up in DLC meetings convened at District Headquarters. SHG's financial assistance given @Rs.50,000/- to 70 SHGs formed. 
2 MARKETING 
 
2.1 Market Survey by Consultant 
1
3.00
1
0.90
M/s. MMRC (Marketing & Management Research Consultancy), Hyd.carried out the Market Survey. Draft Report presented to MD. Modification advised. Final Report to be submitted by May end. 
2.2 Buyers and Sellers meet within cluster
2
2.00
1
2.00
Two BSMs attended - Rs.1.70 lakhs stocks sold. 
2.3 Exhibition cum Sales outside the cluster
4
8.00
13
9.26
Participated in 13 exhibitions and sold Rs.31.58 lakhs of stocks. The above buyer seller meet is being clubbed with Exhibitions. 
2.4 Interface with Exporters -  workshops
1
2.00
1
0.27
Workshop has been conducted with support from HEPC, Chennai and with exporters of Hyderabad.
2.5 Mobile sales for 45 days in a year
1
1.50
1
0.29
10 different villages of Prakasham District covered within 10 days on mobile vans. Sales worth Rs.1.29 lakhs.
2.6 Publicity - Brochures & Hoardings and Local Channels
3
3.00
2
1.20
Hoardings put up at Chirala (nearest town), in the cluster and on National Highway route - Ms.Venkey Arts, Nellore has carried out the work. Advertisements being brought out in local newspaper and in National Daily viz; Indian Express during Dussehra festival. 
2.7 Web-Portal
1
0.50
1
0.50
Common web portal created by NRA. 
3 Product Development / Diversification
 
3.1 Engagement of designer
1
2.00
1
1.30
Earlier designer Mrs. PN.Sudha has resigned. New Designer  appointed from Jan.08.
3.2 Engaging 2 local designers / experts for monitoring transformation of designs into sample products
2
2.00
2
0.40
Local designer engaged since August 07. Second one from Feb.08 onwards to monitor the transformation of the paper designs into woven products.
3.3 Product Development by converting paper designs into woven products.
1
4.00
1
4.98
Designs developed by designers converted into samples by engaging an Expert Weaver on a separate loom equipment (i.e.. with all necessary accessories & machinery). 31 new designs were developed.
4 Replacement of Accessories - Healds, Reed
 
4.1 Quality improvement through replacement of important accessories like healds and reed set of existing 500 looms @ Rs.1000.00 per loom
500
1.00
7
0.04
Largely in the cluster weavers are working for Master weavers. Reeds & Healds being supplied to independent weavers. 
5 TRAINING / WORKSHOPS
 
5.1 Workshop on Natural Dyeing
2
2.00
2
0.33
Two workshops on Natural Dyeing conducted, by K.Gopal of WSC and another by the staff of Sir Narural, Puna in co-ordination with NHDC, HYD.
6 Institutional strengthening
 
6.1 Formation of SHGs and New Co-operative societies
50
1.50
70
1.48
70 SHGs formed. 
6.2 Formation of Association / Consortium with SHGs, Master weavers & Co-operative societies
2
1.00
1
0.00
One Master Weavers Consortium has beem formed and another SHG's association will be formed in due course. Further support required for formation of SHG association. 
6.3 Exposure visit to successful clusters (Kanoor, Trivandrum, Karur and Trichy)
2
4.00
2
4.07
Two exposure visits to kerela & Tamilnadu done with 70 weavers, master weavers. Weavers learnt about the new product that can be diversified as export varieties.
6.4 Awareness meeting 
10
1.00
15
1.01
Awarencess meeting conducted with stake holders to create awareness among weavers and master weavers for formation of SHGs and their active participation in the cluster development scheme for different benefits under the scheme.
7 Corpus for Raw Material
 
7.1 Yarn Corpus – NHDC [MGPS]
1
5.00
1
5.00
Yarn worth Rs.62.30 lakhs supplied to weavers. To be continued further with the corpus by NHDC. 
8 Monitoring
 
8.1 CDCC meetings
5
0.25
2
0.07
Two CDCC meetings conducted for review. Good platform for review and convergence hence to be continued further. 
9 Establishment of CFC
 
9.1 CFC
1
19.00
1
4.79
Civil work for CFC and Dye House under progress likely to be completed by June 2008. Quotations for Machinery called. To be carried over to 08-09. 
9.2 Dye House
1
26.22
  GRAND TOTAL 
89.97
37.94