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Implementing Agency

Kurinjipadi Handloom Cluster
Tamilnadu Handloom Weavers Coop. Society Ltd.
Tamil Nadu

About Cluster :

Tamilnadu one of the four Southern States of India has a unique name for its traditional handloom weaving. Handloom sector plays a vital role for the economic development of Tamilnadu. Moreover, it preserves the nation's rich culture and heritage. Weavers started forming co-operative societies which eventually enabled them to have better bargaining power. However, there are some weavers who do not have affiliation to any society and work for master weavers / exporters.

According to the earliest records available, the year 1950 was the stage in which locally available non-chemical minerals were used for dyeing as well as bleaching using indigenous method at Kurinjipadi. The procurement on those days included produced including Koorai saree, Kundanji Dhothy, Chittai towel and Kambi towels. Between 1950 - 1960 people used wearing only 20s dhothy and towel and hence these two varieties were the fast moving items and produced mainly at Kurinjipadi.

During 1961 to 1970, they had started to produce new check shirting popularly known as Bleeding Madras which was exported mainly to USA. This shirting had the construction of 60s x 40s x 42" width dyed with non-fast direct colours in Navy Blue, Black, Red, Ink Blue and Brown shade with white base since these colours did not have any colour fastness, the colours bleeds during each and every wash. So it is commercially called "Bleeding Madras Check Shirting". Further, they had produced 40s x 40s "Pigeon eye design" shirting in 60s x 40s quality in large quantity and supplied to domestic market.

Then they moved to produce Moottu lunghi i.e. joint lunghi which has 2 parts and the consumers bought these 2 piece lunghi fabrics and stitch it as single piece and used and wear as lunghi. This is the turning point for bulk production of lunghi in this cluster.

From 1970 to 1980 they had produced low cost lunghies in 60s x 40s x 72 reed with low texture. Then 1981 onwards, they changed the quality high texture i.e. in 60s x 40s x 80 reed and exported to Singapore, Srilanka and Malaysia. During the same period, Payadi lunghi variety was introduced with heavy texture with mat weave having double ends on equal proportion of white and colour. The special feature of payadi lunghi is it looks like mat design.

The products produced during those days were 20s Dhothy and Gada and Angavastram.