Visitor No. 240227
Progress Report 2007-2008 and Action Plan 2008-2009
Madhavaram   Handloom cluster  
IMPLEMENTING AGENCY: APCO, Hyderabad  
PROGRESS REPORT [2007-08] & ACTION PLAN [2008-09]
Financial Utilization 2007-08
Amount Sanctioned: 93.43 Lakhs
Amount Utilized    : 41.81 Lakhs
% of utilization : 44.75%
2007-08
Sr No 
Physical Activity             
Physical
Target [Frquency / No:]
Financial Target
[Rs. In lakhs]
Physical
Achievement
[2007-08]
Financial Achievement [2007-08]
Remarks 
1.1 Study of market by engaging professional
1
2.00
1
0.65
Assigned study to MMRC( Marketing& Management Reseach Consultance),Hyd. Draft report submitted, the final report is awaited.
1.2 Buyers seller Meets
2
2.00
2
2.00
Conducted 10 Exhibitions, 2 BSM at different places and realized sales of Rs 52.95 lakhs. Weavers got additional employment to the extent of above business. To be continued further. [Over Expenditure in 07-08 to the extent of Rs 5.90 lakhs to be budgeted in 08-09]
1.3 Exhibition cum sales outside the cluster – Delhi
4
8.00
10
8.00
1.4 Establishment of Common Display Cum Showroom by consortium / Implementing Agency in a rental building
1
5.00
0
0.00
This will be established in the cluster after construction of CFC in the cluster. 
1.5 Establishment of website [Web portal] 
1
0.50
1
0.50
Common web Portal developed by NRA.
1.6 Printing of brochures 
2
1.50
3
2.00
3 Big Hoardings of 10*20' size erected at 3 different places  in the cluster area. By seeing Hoardings the New Traders are coming to purchase the cluster sarees. Product Catalogue to be upgraded with new designs and products.
2 Product Development / Diversification
 
2.1 Engagement of designer
1
3.00
1
2.75
Smt.K.Kavitha Reddy [Designer] prepared 9 designs and all designs are converted into woven products. The designer resigned in Feb 08. New designer to be appointed. 
2.2 Product Development by converting paper designs into woven products.
1
4.00
4.30
39 new designs introduced for production. Introduction of  another set of 45 designs developed by WSC, Hyd has just started. New design products was  purchased for test market and sold in the exhibition conducted. Market feed back report given to weavers of the cluster about the demand of different designs and colour combinations. 
3 CFC & replacement [Accessories]
 
3.1 Quality improvement through replacement of important accessories like heralds and reed set of existing 500 looms @ Rs.1000.00 per loom
500
5.00
766
5.00
So far 766 weavers were supplied with new sets of healds and reeds to replace old/ damaged items. This has improved the quality of fabric in the cluster.
3.2 Workshop on Natural Dyeing
1
0.50
1
0.42
Workshop for 50 weavers/ dyers on Natural dyeing for 3 days with the help of WSC Hyd. The workshop gave  awareness on matching of shades,Importance of use of Vat dyes, Reactive dyes etc. 
3.3 Establishment of CFC  (20.30 lakhs approved by O/o DCH)
1
28.40
6.93
Civil work started. Likely to be completed by June 2008. Quotation/Tenders for Machinary & Equipments received and orders placed. Further work to be undertaken in 08-09.
3.4 Establishment of Mini Cabinet Dyeing machine and other equipments.
1
18.66
Civil work started. Likely to be completed by June 2008. Quotation/Tenders for Machinary & Equipments received and orders placed. 
4 Financial Linkages
 
4.1 Meetings with Bankers / Financial institutions for credit facility to SHG's and Master Weavers
5
0.25
1
0.07
One meeting conducted and convinced the bank officials to give loans to SHGs. 
5 Institutional strengthening
 
5.1 Formation of SHGs
30
0.90
30
0.85
30 SHGS formed covering 300 weavers. Arrangement have been made to obtain loans. 
5.2 Formation of Association / Consortium with SHGs, Master weavers & Co-operative societies
1
0.50
1
0.09
One consortium with the combination of master weavers / SHG's / Individule weavers / dyers / Co-operatives has been formed and registered. 
5.3 Awareness meeting / Stakeholders' W/s
10
1.00
11
1.00
11 Awareness meetings conducted at different places regarding Implementation of the scheme. The weavers have been provided information regarding the concept & objective of Scheme. 
5.4 Exposure visit to successful cluster (Kannanure, Trivandrum and Trichy)
1
2.00
3
2.00
Three exposure visits conducted. One to Chirala, Two batches to Trivendrum & Trichy. Weavers were Exposed for study of the weaving practices and the products produced in the area.
6 Corpus for Yarn 
 
6.1 Corpus for Yarn
1
5.00
1
5.00
One yarn depot opened in the cluster.The business was made to the extent of Rs 15.00 lakhs. The corpus with NHDC will be utilized for 08-09 as well. Additional supply of Zari / silk Yarn to be explored with NHDC hence an additional corpus of Rs 5.00 Lakhs being proposed.
7 Monitoring
 
7.1 CDCC meetings
5
0.25
2
0.25
Two CDCC meetings conducted. The sugessions made by the members are taken for consideration for necessary action. 
  Grand Total
93.43
41.81